Jay-Z‘s music streaming service Tidal is not what the music listeners are asking for. Currently the market for music steaming services is already overcrowded. We have Spotify, Youtube, Google Play, and iTunes already firmly established in the market. If you’re going to enter into the already crowded music streaming market your going to need a unique selling point. Tidal doesn’t seem to have strong unique selling point. The ones that it does have don’t seem compelling enough for customers to want to migrate platforms for. Other platforms have huge inherent advantages over tidal. Unless Jay-Z has a trump card to deliver more value, Tidal is doomed. Google, Spotify, and Apple have huge user bases already subscribed to their streaming service. Google has Android phones with Google Play pre- installed into their devices. If that wasn’t enough Google also has a music steaming service though YouTube. Which has over a billion users a month using its services. Apple has integration of Apple Music into their existing hardware and software. This represents a huge amount of music consumers. ITunes already is the most popular online music market place. It has the ability to convert its customers directly onto its streaming service. Spotify has an Read More...